1 Don’t read rubbish like this
2 Stop getting excited by the ‘content’ word, and only allow your writing to be described as writing or the genre or sub-genre that it is. (See Clive Thompson’s great examination of ‘content’ here)
3 Remove the words ‘digital marketing’ from your vocabulary
4 Stop clicking on ‘click bait’
5 Consider pen and paper as the best UX (user experience) you can have
6 Stop caring about ‘How to…’
7 Learn how money can’t buy you love
8 Recognise that good sleep, healthy eating, fresh air, exercise, sunshine and spending time with family and friends trumps everything else
9 Know that the most productive thing you can do is burn all your books on productivity
10 You don’t need to ‘self-improve’ as you are already perfectly designed
11 Stop reading rubbish like this again and again and again
12 Paste this on to the wall in front of you
14 Breathe out now
15 Stop believing that you need to miss out 13 in case you have 100 years of bad luck
16 Learn to count.
Fraser
October 2023